Our values

We are guided by a strong set of values, which emphasize the dog’s well-being, valuing each other and respecting the environment. Find our story and values on this page.

The Story of Pomppa


The founder of Pomppa, Meri Alku, made the first Pomppa jackets for her own agility dogs. The goal was to design a long-lasting and durable product that allows unlimited and unrestricted movement. This is how the classic PerusPomppa was created. It was introduced to the public for the first time in 2008 at Agility World Championships in Helsinki. Thus, Pomppa jackets have been part of the everyday life of dog owners for over a decade!

Understanding the users and and their needs is the foundation of our design process. All the carefully considered details make the products suitable for both companion and working dogs. Pomppa is a well-fitting, weather-protective and durable coat that challenges even the harshest weather of the North.

All our operations here at Pomppa are guided by our strong set of values, which emphasizes the dog’s well-being, valuing each other and respecting the environment. We believe that there is no such thing as bad weather, only bad gear!

Our values

Best of Friends

Dogs teach us many things. Loyalty and selflessness. Living in the moment. We value the dog’s characteristic traits and their significant role in our society. They truly are our best friends, which is why the well-being of dogs will always remain at the heart of everything we do.

Endless Curiosity

Dogs are naturally curious of their surroundings. So are we. We explore the surrounding world with enthusiasm. We keep sniffing the ever-changing winds and bravely tread uncharted paths. The way is open for new ideas.

Sincere Encounter

The most important thing is to pause and focus on the moment. With you. Be genuinely present. We care for one another and wish to encourage everyone to be exactly who they are. Openly and freely.

Joy of Life

Sparkling eyes and a sensitive snout are able to discover new experiences out of the ordinary. We love what we do and want to spread the feeling around us. Joy, passion, and inspiration make our ears perk up with excitement.

Looking Ahead

We aim to give more than take. Take responsibility. Our actions have an impact on the world around us, which is why we challenge ourselves to be better. To discover more responsible ways to operate. To leave a positive paw print.

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