The new season introduced a brand-new pattern, KarttaPomppa, illustrated by Venla Vaattovaara. The design process initially began back in the summer of 2019, when Pomppa’s founder and designer Meri Alku started the background work with Sales and Marketing Manager Noora Eerikäinen. Together they formed the first visions of the upcoming pattern.
– We wanted the pattern to work as a combination of the two previous Pomppa patterns, Hippa and Kymppi, Meri explains. The goal was to combine Hippa’s detailed and sketchy art style with Kymppi’s abstract shapes and large colorful areas. Of course, the new pattern should also be completely unique and stand out from its predecessors.
Shortly after, Meri and Noora started looking for an illustrator. One potential candidate was 24-year-old Venla from Finland, also known as Muijavaara in social media. Noora had already been following her impressive Instagram page, so making the decision was quite easy. – Venla’s values and her diverse illustration style were exactly what we were looking for, Noora says.